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How The Travel Apparel Brand Aviator Survived the Great Recession and the Pandemic – Summary of The Unofficial Shopify Podcast Episode 334
Interview with Colby Kane, Founder and CEO of Aviator, a travel lifestyle brand. The company’s tag line is “Style & Function for the Travel Lifestyle.” Colby discussed how his company has weathered some turbulent times, such as the Great Recession of 2008/2009 and the Covid-19 Pandemic. KEY TAKEAWAYS Too much inventory kills fashion brands Kickstarter…
Shopify’s Facebook conversion API – What is it and why do you need it?
If you own a Shopify store and you do any sort of advertising on Facebook, you know the importance of installing the Facebook pixel on your store. According to Facebook, when someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you’ll…
How Nominal grew into a 7-figure brand in 2 years: Summary of Shopify Masters Episode 303
Introduction Guest: Akram Abdallah from Nominal, the makers of Arabic inspired jewelry How did Nominal grow into a 7-figure brand within 2 years? Proof of Concept, Selecting Manufacturers And Importance of Customer Feedback Before moving forward with larger scale production for your product, make sure that there’s actually demand for it and that people are…
Unofficial Show Notes 