How The Travel Apparel Brand Aviator Survived the Great Recession and the Pandemic – Summary of The Unofficial Shopify Podcast Episode 334

Interview with Colby Kane, Founder and CEO of Aviator, a travel lifestyle brand. The company's tag line is "Style & Function for the Travel Lifestyle." Colby discussed how his company has weathered some turbulent times, such as the Great Recession of 2008/2009 and the Covid-19 Pandemic. KEY TAKEAWAYSToo much inventory kills fashion brandsKickstarter can be … Continue reading How The Travel Apparel Brand Aviator Survived the Great Recession and the Pandemic – Summary of The Unofficial Shopify Podcast Episode 334 →

Shopify’s Facebook conversion API – What is it and why do you need it?

If you own a Shopify store and you do any sort of advertising on Facebook, you know the importance of installing the Facebook pixel on your store. According to Facebook, when someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll … Continue reading Shopify’s Facebook conversion API – What is it and why do you need it? →

How Nominal grew into a 7-figure brand in 2 years: Summary of Shopify Masters Episode 303

Introduction Guest: Akram Abdallah from Nominal, the makers of Arabic inspired jewelry How did Nominal grow into a 7-figure brand within 2 years? Proof of Concept, Selecting Manufacturers And Importance of Customer Feedback Before moving forward with larger scale production for your product, make sure that there's actually demand for it and that people are … Continue reading How Nominal grew into a 7-figure brand in 2 years: Summary of Shopify Masters Episode 303 →

What is the single best piece of marketing advice you have ever received? 8 Entrepreneurs Answer (Summary of ECommerce Influence Podcast Episode 282)

What is the single best piece of marketing advice you have ever been given? Steve Chou, founder of My Wife Quit Her Job: Double down on what's already working and deemphasize everything else. If Facebook ads are doing well for your store, double down on that channel before jumping into a brand new channel. Peep … Continue reading What is the single best piece of marketing advice you have ever received? 8 Entrepreneurs Answer (Summary of ECommerce Influence Podcast Episode 282) →

Ecommerce Influence Podcast: Episode 281 Notes – Freelancer or Agency?

Agency vs. Freelance vs. In-house? Benefits of working with an agency and why you might consider it:You need the support of more peopleYou are running multiple channels You are spending a lot per month - in the range of $50,000 to $75,000 a month on Facebook or Instagram. This is not a hard and fast … Continue reading Ecommerce Influence Podcast: Episode 281 Notes – Freelancer or Agency? →

Improving your email marketing strategy: The Ecommerce Influence Podcast Episode 280 Summary Notes

The Ecommerce Influence Podcast: The 2 Hour Makeover: Quick Tips to Improve Your Email Marketing and Drive More Revenue Common Email Marketing mistakes Is everything integrated correctly? Double check your web tracking code and review active on site and viewed product metrics – may have been set up correctly at one time, but code may … Continue reading Improving your email marketing strategy: The Ecommerce Influence Podcast Episode 280 Summary Notes →