What is the single best piece of marketing advice you have ever received? 8 Entrepreneurs Answer (Summary of ECommerce Influence Podcast Episode 282)

What is the single best piece of marketing advice you have ever been given? Steve Chou, founder of My Wife Quit Her Job: Double down on what's already working and deemphasize everything else. If Facebook ads are doing well for your store, double down on that channel before jumping into a brand new channel. Peep … Continue reading What is the single best piece of marketing advice you have ever received? 8 Entrepreneurs Answer (Summary of ECommerce Influence Podcast Episode 282)

Ecommerce Influence Podcast: Episode 281 Notes – Freelancer or Agency?

Agency vs. Freelance vs. In-house? Benefits of working with an agency and why you might consider it:You need the support of more peopleYou are running multiple channels You are spending a lot per month - in the range of $50,000 to $75,000 a month on Facebook or Instagram. This is not a hard and fast … Continue reading Ecommerce Influence Podcast: Episode 281 Notes – Freelancer or Agency?

Improving your email marketing strategy: The Ecommerce Influence Podcast Episode 280 Summary Notes

The Ecommerce Influence Podcast: The 2 Hour Makeover: Quick Tips to Improve Your Email Marketing and Drive More Revenue Common Email Marketing mistakes Is everything integrated correctly? Double check your web tracking code and review active on site and viewed product metrics – may have been set up correctly at one time, but code may … Continue reading Improving your email marketing strategy: The Ecommerce Influence Podcast Episode 280 Summary Notes