What is the single best piece of marketing advice you have ever been given?
Steve Chou, founder of My Wife Quit Her Job: Double down on what’s already working and deemphasize everything else. If Facebook ads are doing well for your store, double down on that channel before jumping into a brand new channel.
Peep Laja, founder of CXL and Wynter: Improve your value proposition or your offer. If people want what you are offering, they’re going to buy it. The key is to make them want it. Your copy and messaging needs to be attractive and appealing.
Host’s comments: Underlying many successful businesses is an incredible value proposition, or something unique that people really want.
Noah Kagan, founder of AppSumo: Have a clear focus on just one important thing and disregard everything else.
Host’s comments: Focusing on one thing is hard but is extremely valuable. At the end of the quarter, you should have one metric that you should be judging your business’s success for the quarter on.
Kurt Elster, founder of Ethercycle: If you know 10% more than the person you’re talking to, then you’re the expert. If you have any vested interest in your niche or vertical, you probably have more experience than most of the people shopping in your niche, and if that’s the case, that qualifies you as the expert. This knowledge should empower you to be confident and become the authority in your niche. Most people don’t know as much as you. Get out of your own way.
Ezra Firestone, Founder of Smart Marketer: Don’t quit before the miracle. Most entrepreneurs have the predisposition to give up too early and quitting a project or a cycle or an opportunity before it has a chance to flower. Be consistent and show up every day with a positive attitude and taking the next step.
Chris Orzechowski, Founder of Orzy Media: Make your advertising valuable to your audience. This doesn’t necessarily mean that you are teaching your audience. It may mean you’re inspiring them or shifting their beliefs or making them smile or laugh.
Andrew Youderian, the eCommerceFuel Podcast: Double down on what’s working. Figure out what’s working well and do that better.
Andrew Brawner, host of The ECommerce Influence Podcast: Success in e-commerce is less about hitting home runs and more about applying pressure over time. It’s rare to hit home runs consistently in business. Focus on consistently showing up, not giving up and applying consistent pressure on your core competency.
Unofficial Show Notes 